I am frequently asked exactly how Ladies First, Inc and the SOFTEE® began, so I would like to take this opportunity to share my personal story with you.
In 1985, as a busy wife, mother of three, and an active member in my community, I was a most unlikely candidate to be diagnosed with breast cancer. At the age of 36, I underwent a modified radical mastectomy of the right breast. Unfortunately, four years later I had a reoccurrence which required a second mastectomy.
I discovered that there was nothing available to be worn immediately following surgery to help me feel comfortable, protected, and most importantly, restore the shape I had lost. Why was it that no one had ever addressed what to wear when you cannot tolerate a bra or prosthesis? As the saying goes, "necessity is the mother of invention." In my case this certainly proved to be true.
"There is no way to explain what having to have a bilateral mastectomy is like or all about, unless you have to experience it. The SOFTEE® made it possible for me to return to work without experiencing any embarrassment or humiliation. I think I speak for all women who have been diagnosed with breast cancer, had a mastectomy, and then found your beautiful SOFTEE®. Thank you God for Linda and her brilliance!"
Marcia M., Los Angeles, CA |
When I originally designed the SOFTEE® it was for my own use, but I realized this wonderful product could make a positive difference for all women recovering from breast surgery. This was the beginning of Ladies First, Inc.
Since 1990, we at Ladies First have come a long way in creating a market where none had been before. We introduced the first specialized product for immediately following breast surgery. We have worked diligently to acquire Medicare coverage, and in many cases, private insurance coverage for the SOFTEE®.
When someone asked if it has been worth all of the long hours and hard work, I said ABSOLUTELY!
I wish I could share with you each of the personal testimonials we have received; they would warm your heart. All over the world the SOFTEE® is making a difference to women. This is deeply rewarding to me.
Because we are women helping women, we listen to the comments and suggestions we receive from our customers. That is why we have added many other innovative products to our Ladies First line, including the Pocketed Cami™, Mastectomy Slip, Active Tee, cotton blend pocketed sports bra and beautiful SOFT SILHOUETTE™ Bra with Matching Pantee. Check out all of our Products - they will knock your socks off!
Being women ourselves, we recognize the importance of attention to detail, which is why all of our products are the highest quality in materials and workmanship. It is also why we package our products so beautifully. We understand that women wish to feel special and feminine.
We at Ladies First appreciate your continued support in our efforts to provide the SOFTEE® to every woman as she recovers from breast surgery. In doing so, we're working together to enhance the quality of life for all breast cancer survivors.
