Ladies First offers breast surgery and post mastectomy products, breast surgery bra, mastectomy bra

Ladies First, Inc. and The SOFTEE® Prosthetic Camisole
20 Years Of Innovative and Creative Fashion With a Purpose

January 2010 marks our celebration of 2 decades of dedication and service to women all over the USA who are recovering from breast cancer surgery. Twenty years ago and before the birth of the SOFTEE® women were offered nothing appropriate to wear as they left the hospital and returned home to recuperate from breast surgery. How well I recall my own experience and ultimately how important it became to me to find a solution that would address both the emotional and physical issues women like myself were forced to quietly deal with.

My Mother's generation simply considered altered body image, emotional distress from losing a breast and physical discomfort during healing from a mastectomy their cross to bear. They attached the post-op drains to their clothing with a safety pin, inserted a rolled up sock in an oversized shirt breast pocket, and suffered in silence, they had no other options.

In 1990 our introduction of the Original SOFTEE® changed everything. Now there was a way to address all of the patients immediate needs with a specialty prosthetic camisole that could be worn immediately following surgery and throughout healing, allowing women to recover with the comfort and confidence they wanted and needed.

Women dealing with breast cancer embraced the SOFTEE® immediately, the post mastectomy industry and some within the healthcare community were slower to accept a new idea and product. Over time and with the help of thousands of personal testimonials from the patients who received a SOFTEE®, soon the physicians, nurses and retail providers of after-breast-surgery products came to understand the significance of this garment to the overall well being of the women they serve. The SOFTEE® filled an overlooked void in patient aftercare and was soon approved Nationwide for Medicare and insurance reimbursement.

Over the years there have been many attempts to duplicate the SOFTEE®, there are now other camisoles sold by companies both large and small that might appear to be similar, however some ideas cannot be improved upon. Who could better understand the special needs of a breast cancer patient than a breast cancer survivor with personal experience.

From the beginning, Ladies First and the SOFTEE® have focused our business on offering comfort and high quality products for women in recovery, living with and beyond breast cancer, and we have stayed the course for 20 years.

The SOFTEE® Prosthetic Camisole:
- The original, quality garment
- The most recommended and prescribed by healthcare professionals
- The number one patient preferred
- 6 Styles for recovery, throughout treatment, and beyond
- The only post-op Prosthetic Camisole designed by a breast cancer survivor

Ladies First, Inc.:
- Celebrating 20 years of proudly serving women with
100% American made designs and goods
- An industry pioneer
- Woman owned and operated
- Founded by a breast cancer survivor
- Providing jobs and opportunity to businesses nationally and in our own community
- Generous national grant & donation programs for uninsured and
under-served women

Thank you to the thousands of women who have shared their personal testimonials about the SOFTEE®, to the physicians and other health care providers who appreciate the benefits of the SOFTEE®, and to our valued retail providers who want the very best quality products for their customers. It is all of you who have made our ongoing success possible.
Linda Jackson

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